We don't have a Silicon Valley story.
No legendary garage. We have something simpler and, for us, more important: an obsession with children's health and the products that accompany them every day.
To "baby" your plants, for better results
The name Kiding comes from a specific idea: to truly understand a child, you need to know how to "kid" – immerse yourself in their world, see things through their eyes.
Every Kiding product is born from this perspective. Not from a marketing department's brief, but from observing how children live – at home, outdoors, traveling – and from what it means to have tools that are up to the task.
Materials
without compromise
We use high-end 304 stainless steel and 100% BPA-free silicone. Every material is chosen for what it is, not for its cost. Certifications are not a plus: they are the starting point.
Our textile products follow the OEKO-TEX® standard, because "it doesn't hurt" is not enough - we want it to be certified.
A product that lasts.
And leaves no trace.
Plastic releases microplastics — invisible, persistent, in food and in your child's body. Even silicone, in direct contact with food over time, can leach residues.
This is why we only use 304 stainless steel for parts that come into contact with food: it's inert, unreactive, and releases nothing — today and ten years from now. We use silicone where needed for comfort and grip. Never in direct contact with what your child eats or drinks.
A Kiding product is designed to last. Fewer repurchases, less waste, no compromise.
Because the right product isn't replaced. It's kept.
Designed as if every detail mattered...
...because often it's the last one that makes a difference.
Every Kiding product goes through continuous research, testing, and review.
We check quality at every step.
We don't sell anything that wouldn't pass the test of the most demanding parent—because we are those parents.
Made in Italy, designed for the world
Kiding is an Italian project. Designed, conceived and drawn in Italy,
with the attention to detail that this implies.
Entrusted to exclusively certified manufacturers who respect the highest standards of quality and sustainability. Because a beautiful and well-made product is not a luxury: it is the respect every child deserves.